Direct Marketing

For this project, I created a direct-mail marketing piece for the nonprofit Pantry Plus More in Morgantown, WV. I identified a specific target audience using detailed demographics and psychographics, then wrote a measurable objective focused on increasing recurring monthly donors.

I developed a personalized printed cover letter as my main direct-marketing tactic. The piece includes a headline, subhead, and customized copy speaking directly to Morgantown residents. The message highlights community impact, child hunger prevention, and includes a strong call-to-action directing readers to become $25 monthly donors.

This assignment demonstrates my ability to use direct-response writing, personalize messaging, structure a clear objective, and create a piece with both emotional appeal and practical action steps.