Headlines

For this project, I wrote 150 total advertising headlines: 50 for Pure Protein, 50 for Trident Sugar-Free Gum, and 50 for Zicam Cold Remedy. The goal was to practice developing a large quantity of ideas, exploring different angles, tones, and selling points. This assignment strengthened my copywriting skills by pushing me to think creatively, stay on strategy, and generate fresh concepts beyond the first idea.