New York Tourism Campaign

For this project, I developed a multi-platform tourism campaign designed to increase awareness and visitation among Gen Z travelers. The campaign focuses on creating a modern, social-media-driven identity for the state by highlighting unique destinations, cultural experiences, and visually striking landmarks.

My work included concept development, audience research, campaign strategy, tagline creation, and visual mockups for digital ads, billboards, and social platforms. The goal was to design a cohesive, memorable campaign that appeals to young travelers seeking authentic, photo-worthy experiences.