TV Storyboard

For this project, I created a full 30-second TV commercial concept for CLEAR Security Identity. I started by brainstorming ideas and identifying a specific target audience using detailed demographics and psychographics. From there, I wrote a properly formatted TV script with camera angles, transitions, dialogue, and SFX, following the class formatting rules (ALL CAPS directions, slugs, MORE, and ###).

I also designed a visual storyboard in Photoshop that matched the script frame-by-frame. The goal of the assignment was to show how a TV spot develops from concept to script to visual layout, while keeping the brand, tagline, and call-to-action clear and consistent.