Analyzing Professional Voices in Advertising on Social Media
- Aug 29, 2025
- 2 min read
In the advertising world, social media is one of the most powerful tools for building a professional voice, sharing knowledge, and connecting with audiences. Below are three advertising and marketing professionals that I believe use their platforms in unique and effective ways.
Gary Vaynerchuck
LinkedIn - https://www.linkedin.com/in/garyvaynerchuk/
Gary Vaynerchuck, also known as "GaryVee," is the CEO of VaynerMedia and a leader in digital marketing. He is well known on social media for his motivational style and insights to branding, consumer attention, and entrepreneurship.
Gary's voice is high-energy, conversational, and very direct. He goes beyond just linking his own work, he also shares personal stories, advice, and short motivational clips. His engagement feels personal and approachable, even though he is a high-profile professional. He directly interacts with his audience as well, which makes his brand both authentic and influential.
Rory Sutherland
LinkedIn - https://www.linkedin.com/in/rory-sutherland/
Rory Sutherland is the behavioral science leader at Ogilvy. He's become a TikTok star by blending interesting, humorous insights into marketing and human behavior.
His voice is smart, witty, and very insightful. He breaks down complicated marketing ideas into engaging, relatable content. His TikTok presence is playful yet thought-provoking, which invites followers to rethink how advertising actually works.
Rishad Tobaccowala
Rishad was once a former Chief Strategy and Growth Officer at Publicis, but now he advises, writes, and speaks about the future of business, media, and technology.
His voice is reflective and analytical. Instead of posting quick links, he shares longer reflections and questions that spark up thoughtful discussion. He focuses on how advertising connects to culture, behavior, and change.
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